Jones will take about the Fendi responsibilities while remaining as artistic director of Dior Homme, yet another home from the Paris-based luxury goods empire of LVMH main Bernard Arnault.
He unites the third-generation Silvia Venturini Fendi, that will continue in control of producing Fendi accessories and menswear collections.
The British-born Jones fills the void left from the 2019 passing of Lagerfeld, who’d united Fendi in 1965 and was its womenswear design leader since 1977.
Jones’ initial Fendi series will probably be ready-to-wear shown through the fall-winter 2021-2022 fashion week in February. It is the next significant fashion venture announced lately, following information that Raf Simons would combine Miuccia Prada because of the co-creative manager of Prada. Their first joint women’s spring-summer 2021 set will be exhibited at Milan later this season.
Arnault, chief executive of Fendi parent company LVMH, praised Jones for having demonstrated he can”adapt to the principles and legacy of the LVMH homes while equipping them with fantastic modernity and audacity.”
Jones, who combined Louis Vuitton in 2011 and proceeded to Dior Homme seven decades afterward, said in Fendi and Dior collectively was a”huge chance.”
Fendi stated she was anticipating taking the Rome home” to another level .”