NEW YORK — Because of the worldwide coronavirus outbreak, concert trade publication Pollstar places the total lost earnings for the live events industry in 2020 at greater than $30 billion.
Pollstar on Friday introduced its year-end report, describing that the live events industry ought to have struck on a record-setting $12.2 billion annually, but rather it afforded $9.7 billion in reductions. The business added that the projected $30 billion figure losses comprise “unreported occasions, ancillary revenues, such as sponsorships, ticketing, concessions, merch, transport, restaurants, resorts, and other financial activity attached to the live events” Those reductions accounted for over $8 billion.
In March countless artists announced their current or forthcoming tours would have to be canceled or postponed due to the pandemic. Even though a few actors have played drive-in concerts and many others have held electronic classrooms, the vast majority of artists haven’t played in 2020.
With only a couple of weeks on the street, Elton John’s”Farewell Yellow Brick Road Tour” shirts the year’s Top 100 Worldwide Tours record with $87.1 million contrasts between Nov. 30 through March 7. John’s tour ranked No. 2 final years with $212 million grossed.
“It has been an extraordinarily tough year for the events business, that has been disproportionately influenced by the coronavirus. As painful as it is to chronicle the hardship and loss our sector and a number of our colleagues confronted, we know it’s a crucial undertaking toward easing our retrieval, which is on the horizon,” Ray Waddell, president of Oak View Group’s Media & Conferences Division, which manages Pollstar and VenuesNow, said in a statement Friday.
“Using vaccines, improved testing, fresh security and sanitization protocols, intelligent ticketing and other inventions, the dwell sector will be ramping up in the forthcoming months, and we are certain that in the time next year we will have a very different story to tell.”